Digital communication as an educommunicative tool in high school students

DOI: https://doi.org/10.31207/rch.v14i1.370
Keywords: digital communication, educommunication, educommunicative tools, continuous learning

Abstract

 

The objective of the study was to analyze the types and degree of use of digital communication as an educommunication tool by high school students of Milagro's private schools. The method used was quantitative under a descriptive, non-experimental, and cross-sectional approach. The technique used was the survey, the instrument was designed under the Likert scale and applied to students and teachers. The universe studied was constituted by 7 private educational institutions and the sample considered was the Santa Teresita Educational Unit with a total of 328 students and 30 teachers. The sample was non-probabilistic and was selected by the cluster based on a total of 100 students and 10 teachers of the educational unit of study. As a result, students achieved an elevated level of proficiency in digital communication. In relation to the administration and use of educommunicative tools, students demonstrate knowledge of management. Regarding the procedures and use of technology by teachers, the study found a high understanding of the management, interaction, use and application of ICT in a high percentage. The study concludes that there is an elevated level of use of digital communication as an educommunication tool in undergraduate programs of private educational institutions and that the most used media or communication channels are social networks and the virtual classroom, as well as infographics and slide presentations.

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Author Biography

José Chica-Pincay, Mag., Guayaquil University

University professor with more than 20 years of experience at the Laica Vicente Rocafuerte University, the University of Guayaquil, the Technical University of Babahoyo and the State University of Milagro. Magister in Journalism with a solid academic background in Social Communication sciences. Bachelor of Science in Social Communication with extensive experience in print and radio journalism as an editor-reporter, editor, blogger, editorial designer, webmaster, political analyst, news coordinator, head of public relations, among others.

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Portada del Volumen 14 No.1 (enero-junio 2023) Reinventando la Comunicación Pospandemia
Published
13-07-2023
How to Cite
Chica-Pincay, J., & Cevallos Jiménez, E. (2023). Digital communication as an educommunicative tool in high school students. ComHumanitas: Scientific Journal of Communication, 14(1), 1-15. https://doi.org/10.31207/rch.v14i1.370
Issue
Vol 14 No 1 (2023): Reinventing Post-Pandemic Communication
Section
Artículos

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